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TOP PICK FOR YOU
Social Security COLA 2027 Prediction Hits Highest Forecast Since 2022 — What It Means for Retirees
The Social Security Administration may issue a 4.2% COLA for 2027 due to rising inflation, driven by the Middle East conflict, which would be the highest increase in four years.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
PERSONAL FINANCE
Grant Cardone Says 'Bitcoin Is the Real Thing' — Claims Gold Sellers Lose 20–30% Trying to Cash Out
Real estate mogul Grant Cardone favors Bitcoin over gold and silver. Discover his innovative strategy combining crypto and real estate, and his bold predictions for Bitcoin's future value.
BUSINESS
Why the US Inflation Feels Worse Than 3.8%: The Growing Gap Between Official Data and Real Life Costs
US inflation hit 3.8%, but rising food and energy costs leave many Americans feeling a far greater cost-of-living squeeze.
PERSONAL FINANCE
eBay Rejects GameStop's 'Audacious' $56 Billion Bid — Days After Michael Burry's 'Capitalist Hell' Warning
eBay dismisses GameStop's $55.5 billion bid over financing doubts and strategic concerns, as investor Michael Burry exits his stake, warning against the merger.
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Steph Curry and John Stamos Walk Into a Bar
When an NBA superstar and a fan-favorite from Full House show up at your venue unprompted, something is working. That happened at Tipsy Putt when both Steph Curry and John Stamos became customers. Invest in Tipsy Putt’s new SF location.
This is a paid advertisement for Tipsy Putt Regulation CF offering. Please read the offering circular at https://invest.tipsyputt.com/
BUSINESS
Finance Expert Ramit Sethi Reveals the 10 'Money Dials' Quietly Draining or Improving Your Finances
Ramit Sethi's 'money dials' framework promotes intentional spending on areas that improve life quality, highlighting emotional triggers and personal fulfillment over traditional budgeting.
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Trump's Alleged Secret $10 Billion Cash Grab to Halt IRS Audits and Secure Massive Payout Sparks Legal Firestorm
Donald Trump faces allegations of attempting to convert a federal lawsuit into a multibillion-dollar payout, raising questions about collusion and constitutional implications.
Trump Tariff Refunds: CBP Begins Processing $35 Billion in Corporate Reimbursements
US businesses are receiving billions in tariff refunds after a Supreme Court ruling deemed Trump-era tariffs illegal, sparking political debate and a complex refund process.
What Is a 'Claude Evangelist'? Everything to Know About Anthropic's High-Paying $315K AI Role
Anthropic is hiring an 'Applied AI Claude Evangelist' with a salary up to $315,000 (£233,100) to be the face of AI innovation in the startup ecosystem, driving developer adoption and engagement.
Cruise Ship Lockdown in Bordeaux Traps 1,700 Passengers, Crew After Suspected Norovirus Outbreak
A cruise ship in Bordeaux is under lockdown after a suspected norovirus outbreak left one passenger dead and dozens ill. Authorities have enforced strict quarantine measures.
Chicago Man Told to Take Money Out of Bank of America by Fake US Marshals After Apple Call — Loses $69,000
A Chicago man lost $69,000 (£51,000) to scammers using AI-generated images. The incident underscores the increasing sophistication of scams and the need for vigilance.